keskiviikko 18. huhtikuuta 2012

Even though the owner of Luis Vuitton bags, Dior perfumes and Dom Pérginon champagne LVMH (Luis Vuitton Möet Hennessy) group has reported a 14 per cent rise in sales due to a good first quarter on a like-to-like basis in the US and Asia markets, the group has given a warning to its European market area. Slightly surprising give the slowdown of China's economic growth for instance. LVMH is the world's biggest luxory group by sales is headed by Bernard Arnault. According to Arnault, the luxury groups concentration on retailing towards tourists trough airport spots of Sephora and DFS helped them to increase sales with 20 per cent over the last quarter in 2011. LVMH is active in five different sectors; wines&spirits, fashion&leather goods, perfumes&cosmetics, watches&jewellery, and selective retailing.

DFS group (down town gallerias, airports shops and others) is one of the world's leading luxury retailer catering to the travelling public, and owned by the LVMH group. The groups headquarters locate in Hong Kong, whereas global financial and information technology centre being in Singapore. The luxury group offers hence off-and on-airport shopping environments where buyers can find established and rising luxury brand products including Cartier, Channel, Gucci, Luis Vuitton, Tiffany, Michael Kors, Tory Burch and many more. Also, special events such as champagne receptions, fashion shows and watch and leather making demonstrations are held regularly.

Needless to say customer loyalty is a key for making LVMH and DFS types of groups to work. Hence, promises such as 100% WorldWide Guarantee, personal shopping services, currency exchange, multilingual staff and comfortable seating areas have to be given.

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